Owned by Heineken International, the low alcohol (0.5% ABV) pale lager is crisp and light. It was launched in the summer of 1988 and is distributed worldwide. There was a recall in 2004 due to a fault in the pasteurising process. Buckler is no longer available in the Netherlands (Heinekens' home market) after the brand's image declined following Dutch cabaret performer Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.